Decisions over theory
We only teach concepts that show up in actual conversations: whether to hire, open a new location, change pricing or take on a new investor. If a tool does not influence decisions, it does not stay in the curriculum.
Built for founders and leaders in Australia
Why Meinsalonspace Academy exists
We started Meinsalonspace Academy after seeing too many talented entrepreneurs avoid their numbers. Not because they were careless, but because financial reports felt abstract, overwhelming and disconnected from day-to-day decisions.
Our work is to turn those reports into clear, grounded stories about cash, profit and capacity – using the real numbers from your business, not textbook examples.
From anxious to grounded
Most participants join with a sense of “I should know this by now”. Our goal is to replace that with calm, repeatable practice.
The moment we realised something had to change
The academy grew out of conversations with founders who were brilliant at product, clients and teams – but who felt they were always “behind” on their numbers. Board packs arrived late. Finance meetings drifted. Important decisions were made with a mix of instinct and anxiety.
We saw that the problem wasn’t intelligence. It was the way financial concepts were being taught: in dense slides, abstract models and ratio formulas that never quite made it into real conversations.
What we decided to build instead
- A practice environment where leaders use their own numbers, not made-up case studies.
- Short, focused sessions that fit around the rest of an executive’s week.
- Simple tools that turn into habits – monthly rhythms, decision logs and one-page summaries.
That became the foundation of Meinsalonspace Academy: a place where financial fluency is built the same way as any other leadership skill – through repetition, reflection and real-world feedback.
How we think about financial learning
Three principles shape every cohort, session and tool inside the academy.
Shared language, not jargon
We translate financial terms into plain English and concrete examples. Leaders leave with a shared vocabulary they can use with boards, finance teams and frontline managers.
Practice beats perfection
Our goal is not perfect spreadsheets. It is a reliable rhythm: review, translate, decide, share. Every cycle strengthens your judgement and your confidence.
The people behind the academy
Meinsalonspace Academy blends experience from finance, product and leadership coaching. Every facilitator has spent years inside growing companies, not just in classrooms.
Alex Morgan
Founder & Lead Facilitator
Alex has spent over a decade working with Australian founders on pricing, cash flow and investor conversations. Meinsalonspace Academy grew out of those long whiteboard sessions in meeting rooms across Melbourne and Sydney.
Sophia Lee
Learning Design Lead
Sophia designs the practice flows, prompts and reflection tools inside the academy. Her background mixes learning design, data storytelling and executive coaching.
Matt O’Connor
Cohort Coach
Matt supports leaders as they apply the tools between sessions: refining dashboards, shaping board packs and turning insights into concrete next steps.
What a typical cohort looks like
Most cohorts bring together six to ten leaders from different sectors – technology, services, construction, e-commerce and more. Everyone works with their own numbers while learning from each other’s patterns and decisions.
- Weekly 75-minute live labs in Australian time zones.
- Guided exercises inside the Meinsalonspace workspace.
- Optional one-to-one check-ins for tricky board packs or investor updates.
Your next step
If you want to know whether the academy is a fit for your leadership team, start with a short intro call. We will look at your current reporting rhythm and suggest a path.
View detailed program outline Book an intro call